Psychology With Business In Mind


  • How satisfied are your employees?
  • What do your people really think about your organisation?
  • What do your staff really value?
  • How committed are your employees to the aims and objectives of your organisation?

These are just some of the pertinent questions that are often asked when measuring attitudes of employees. But the measurement of attitudes is not as simple as throwing together a few questions on a questionnaire or asking staff to rate how much they agree or disagree with a particular statement - there are several important measurement issues and techniques that need to be considered. The science of measurement (psychometrics) ensures that in whatever way employee attitudes are assessed they are done so accurately and reliably so that the most value can be made of the information collected.

At Zeal we offer both tailored and focused attitude measurement solutions.

Our focused measures are off the shelf, psychometrically proven, scales which enable our clients to quickly and accurately assess key workplace issues.  Some of our focused measurement tools cover:

  • Employee motivation and engagement
  • Customer and service relationships
  • Workplace relationships
  • Workplace design and environmental issues
  • Training and development
  • Leadership and management style
  • Health and well-being
  • Work retention incentives

Our tailored service is built to meet any specific measurement, performance and/or research need. No matter how big or small the project there are no compromises when it comes to the science of measurement. Our measurement design experience spans over two decades and our process of development is one that fully engages our clients and their employees to maximise commitment and value from this exercise. Whether you involve us entirely or in part to support the design, collection, analysis and reporting on attitude data you will be impressed by our technical standards and the quality of our approach.

 Allow us to help you to see:

  • What your employees value most
  • The factors that have the greatest influence on their views about the organisation
  • The issues that matter most for your bottom line

All our attitude measurement projects are completed with action planning workshops to support prioritisation, action planning and implementation and the transfer of learning into the organisation.

As part of our service, we also offer a complimentary post survey workshop for all our clients. This gives us the opportunity to see how things are progressing and identify key areas of improvement. This we offer for free.

Contact us today for more information about our services and to receive examples of our work in this area.